5 intelligent methods to generate leads

Understanding your user is an integral part of any online business. You should be able to use metrics and KPIs to monitor success and sales. More leads lead to more sales, revenue, and profits.

What is lead generation?

Simply put, a lead is a company’s customer or potential customer. Every business needs customers to thrive, and building a loyal customer base takes time and effort. Hence, lead generation is when a company increases awareness and interest in its product or service to attract new customers.

Companies gather basic information about potential customers during this stage, such as their wants, needs, and preferences. They then use the data to customize the lead-care process and ensure it meets the prospect’s needs. The ultimate goal/objective of the lead generation process is to increase the likelihood that potential customers will become paying customers.

Five ways to generate more leads

You can use several methods to convert strangers into leads. But not all of these methods will work for your unique business and situation, so it pays to have realistic expectations and be flexible enough to try as many options as possible. Here are our top five techniques to get more potential customers.

Optimizing your web pages for conversions

Your website should be the starting point for online lead-generation initiatives. If you drive traffic to your website through Google, social media, or word of mouth, but these visitors don’t take action, your team will be wasting time and effort. It’s essential to use data analytics to understand how users navigate your site and convert to optimize that path.

You need to optimize your website to convince people to take action – whatever that action is. In general, when it comes to lead generation, your goal should be to have a potential customer’s contact details, for example, name, email address, phone number, and other qualifying attributes that will help make a sale.

There are few best practices that your web page should follow if you want to build a robust lead-generation system. Some of them include integrating popups and live chat features into your website.

Consider outbound marketing

Outbound marketing involves contacting potential customers who may know they have a problem but are not actively seeking a solution. Outbound marketing is effective when performed right. Additionally, these methods allow you to receive immediate feedback.

However, unsolicited sales offers are rarely received. Spam calls, emails, and advertisements can be very annoying, especially if potential customers are not interested in the goods or services you offer. That’s why ensuring your offer suits the person you’re approaching is crucial.

Leverage customer feedback

People trust user-generated content, such as customer testimonials and reviews, more than any other content or information on a business website. Clients and prospects are tired of being shut out and want the freedom to choose what they want and who they can trust.

But how can they trust the company if they buy for the first time? Here are the customer reviews. Honest reviews from verified customers increase brand trust and reputation. No one wants to risk buying from a company that has not sold the product/service to other customers. The probability that the product is not good is too high. Businesses implement customer reviews on their sites and make them available on popular third-party sites.

Use social media

Social media is a great tool that leads to most businesses. With nearly 45 percent of the world’s population using it and almost half of them using it daily, generating tons of leads for your business has never been easier. To be successful with social media platforms, to attract a large audience.

Take advantage of email marketing.

Email marketing is one of the marketing channels/techniques that has stood the test of time. It offers the best return on investment (ROI). Email marketing may take some time to generate leads, but the leads you get are more valuable than leads obtained through other means.

Send personalized, engaging emails with compelling subject lines to entice recipients to click and read your email. Place calls to action (CTAs) at the bottom of emails to encourage readers to take action.

You can, for example, ask users to visit your website to explore your products or services.


Potential customers are the unsung heroes your business needs to make a profit. Knowing how to attract, nurture and retain these potential customers is critical to business continuity and success. The five tips we’ve highlighted aren’t all-inclusive but are an excellent place to start.

Who delivers the best lead generation services?

Perfect Virtual Team provides the best lead generation services at the best prices. Call us now!