Outsourcing Catalogue Management Of Your E-Commerce Business Can Save You Time And Money

Catalogue that represents your online store and accurately identifies your product. Unlike brick and mortar stores, e-stores do not give consumers the benefit of personally touching and viewing products. Hence, catalogue management is important in delivering the best results and customer experience.

Every brand owner knows that catalogue takes a long time to manage. So outsourcing catalogue management services can be considered to save time and cost.

What is catalogue management, and how does catalogue management affect your e-commerce business? How can you efficiently manage your catalogue? Finally, how does outsourcing your e-commerce catalog management service help you save costs and time?

Let’s start with some numerical facts-

1. Global e-commerce sales were $ 3.351 trillion in 2019, $ 4.213 trillion in 2020, and $ 4.291 in 2021.

2. Estimated global sales in 2022 are 5.5 trillion worldwide.

3. 61% of global consumers think that online shopping is cheaper than online shopping.

4. For 90% of online shoppers, visual is a factor in their decision-making.

These facts may sound good only in terms of gaining knowledge, but considering them in terms of catalogue management shows how important it is to manage the catalogue thoroughly.

What is e-commerce catalogue management?

For e-commerce, catalogue management maintains an accurate, organized, and up-to-date product database across all online sales channels.

Related and quality catalogues provide product names, descriptions, hierarchy, price, brand name, and other relevant details. It is the foundation of your business. Simply put, indexes are collections of specially arranged items.

How does catalog management affect your e-commerce business?

We know e-commerce has grown so much in the last few years that you can buy anything anytime and anywhere in the world through digital mode. To make your products and services easier to find and understand, your catalog management system needs to be robust. If your catalogue is inaccurate, with incorrect information and photos, it will affect your sales and business. Therefore, catalogue management involves your e-commerce business.

Your catalog design, product description, and product categorization should differentiate your product appropriately.

How can you efficiently manage your catalogue?

Listed below are e-commerce catalog management methods to enable Catalogue Tour-

  • 1. Build trust with the information.
  • 2. Tag and categorize your e-commerce.
  • 3. Set up your catalog management process.
  • 4. Manage your product database.
  • 5. Select Catalogue Management Tool.

How can outsourcing e-commerce catalog management services help you save time and money?

As an online brand manager, this can be a little tricky. But managing your catalogue can be made easier by outsourcing an eCommerce Virtual Assistant.

Let’s find out

1. Data Quality Management

Data quality means accurate product descriptions, proper information, perfect photos, etc. However, it is not easy if you plan to do it yourself without prior experience. Outsourcing a virtual assistant for your e-commerce catalogue ensures that first-class product descriptions, data, and attributes are first-class. The same is true for data management, whether you are managing data using a program like Excel or even if you have a small team of employees to collect the data in an Excel sheet. Outsourcing your premium catalogue management service helps you manage your catalogue with advanced catalogue management tools for easy data management.

2. Constant e-commerce updates for catalogue management

Your catalog needs to be constantly updated for your product list. This requires quality and diversity, so you should try to update your record to meet the needs of your target audience. So to constantly monitor and update product data, you need a team of experts to keep you in the e-commerce market. So outsourcing your catalog management team saves you time and energy and allows you to focus on other areas to grow your business.

3. Product catalog management on multiple channels

To grow in today’s world, we need to update our products according to the changing customer base, so you need to target multiple channels. Now imagine targeting more than one e-commerce platform and visualize the workload. Managing high-quality products across different channels is challenging because each e-commerce platform has standards that need to be adhered to properly; if you do not implement them properly, you may lose potential customers. And as you lose customers, so will your reputation. In addition, multiple platforms have confusing rules and features that require you to have a dedicated team.

4. Proper supplier data

Sometimes you find that some suppliers do not have complete information in their list, or the information given to them may contain spelling errors, and as a supplier, you will have to correct these errors. Adding error-free content to your e-commerce page is essential to maintaining valuable customers. So maintaining accurate and complete data will be a long task for which you will need a reliable team of experts who will look into the errors properly and fix them.

5. Decentralization

As a retailer, you cannot save time on product research, registration, and other catalogue management activities such as adding product description images and competitor research. You can’t rely on anyone to manage such tasks; you need a team of professionals and experts who will complete all your tasks properly in less time. Outsourcing to these teams will keep you updated and help you build a strong presence on eCommerce platforms internally and externally. This saves costs on service, staff, product management, and time.

Services provided by the virtual catalogue management team

Most purchases depend on how good your catalogue is. Service providers in this field know and understand the market trends and the needs of business owners.

Here are some things that e-commerce service providers can do to help you.

  • Manage search engine visibility with product descriptions and detailed information.
  • Create categories and subcategories.
  • Attractive and eye-catching pictures.
  • Create and upload your product data.
  • Manage and sort your product data

Last thoughts

Outsourcing catalogue management services help you save time and money and increase your brand value which a regular team cannot help you with.